WebSapient

Branding

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Powerful Branding that Drives Business Growth

WebSapient creates branding for your business that sets you apart from your competition and resonates with your ideal customer. 

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What Is Branding, Anyway? 

Branding is how other people perceive your business. Successful branding creates a compelling narrative that’s built on what your business does, who you do it for, and why you do it. 

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We work with you to create a clear picture of what you offer to your customers that can be used across all of your marketing and sales channels. 

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Your Dream Customer is who you want buying your products. We help you define your dream customer and find out where they live online.  

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Your Mission Statement covers the what, the who, and the why. It also communicates the key beliefs and values that propel your business forward.  

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Why Do I Need Branding?

Without branding, your business is just another faceless collections of products and services competing with similar faceless businesses. 

A clear, well-defined brand communicates credibility and makes your business more trustworthy to your target audience. 

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Brand Strategy That’s Based on Your Unique Business 

 

Your brand needs to present a coherent, unified image to your target audience and the public at large. WebSapient takes the time to learn about your business, your target audience, and your products. This information is distilled into a Branding Guide that contains the DNA of your brand and how to express it across all of your communications channels.

Your brand is the heart and soul of your business. Your branding guide is your brand bible — it’s the instruction book on how your brand should be presented to the world. 

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We Design Your Brand for the Digital Age

Before making a purchase, most people will research your business online. What they find with organic search and on social media influences whether they will do business with you or not. 

Our branding team understands this and creates specific guidelines for your digital assets that others are likely to see online.  

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We Make Your Branding Work Everywhere.

We may live in the Digital Age, but print’s alive and well. Our branding experts create a strategy that can be applied through all of your print channels and assets, too. Color schemes, typefaces, and logo are designed for both print and digital media so that your branding is 100% consistent, regardless of where it’s seen. 

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Our Proven
Process & Workflow.

Great branding requires a lot of thought and planning, but that doesn’t mean that it needs to be complicated. Our simple, 4-step process is based on proven methods and works for clients of all sizes.

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We research your business, your products, and your target audience, then create a comprehensive report that distills this information into and easy to understand report with recommendations. 

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We identify who your target audience is and where they spend their time online, then build a strategy around that. The primary goal of your brand strategy is to raise brand awareness and increase the visibility of your business in your primary market. 

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We create your logo, color scheme, and typeface/font choices based on what’s in your new brand brief. 

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Our brand development expert guides your brand’s evolution and growth so that your brand maintains a consistent image over time, while embracing the changes your business goes through. 

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Let’s Work Together

Tell us about your business and branding needs — we’d love to hear from you! 

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